Top 5 Beauty Retail Apps on iOS in Sweden Q4 2023

The fourth quarter of 2023 showcased interesting trends for the top beauty retail applications on iOS in Sweden. Here’s a closer look at the performance of the top 5 apps in this category, with data provided by Sensor Tower.

Gamla versionen Sephora experienced fluctuating download numbers, starting with 2.8K in late September and showing a slight dip to 1.8K mid-October. The app saw a significant spike reaching 5.3K in the week of November 20, concluding the quarter with 3.1K downloads in the last week of December. Unfortunately, there was no revenue recorded for this period.

OnSkin - AI Product Scanner showed a consistent increase in both revenue and weekly active users. Revenue peaked at $665 in the week of December 18, while downloads rose from 961 at the end of September to nearly 3K by the last week of December. Weekly active users also witnessed a steady growth, starting at 4.3K and reaching 9.1K by the end of the quarter.

Lush Fresh Handmade Cosmetics had stable download numbers throughout the quarter, with a notable peak of 569 in the last week of December. Active users followed a similar pattern, increasing from 251 to 484 over the same period. No revenue was recorded for this app during the quarter.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively steady performance in terms of downloads, varying between 116 and 298. The app's active users saw a slight fluctuation, peaking at 889 in the week of November 20 but ending the quarter with 632 active users. There was no revenue reported for this period.

Lastly, CHARLOTTE TILBURY had a quieter quarter with downloads ranging from 20 to 444. The app's weekly active users showed a gradual decrease from 956 at the beginning of the quarter to 645 by the end. Similar to some other apps in this list, no revenue was recorded for CHARLOTTE TILBURY in Q4 2023.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.